CSM, Certified Coach, Trainer and Practitioner for Scalable Adaptive ScrumTM
James has a long career in high tech marketing using Agile principles. He started as an Applications Engineer before finding his first love, product management. He’s managed product management, marketing, sales, engineering, business development, and operations functions at a variety of companies ranging from large and public to small startup. James has learned that these foundational principles work across industries. He’s been in enterprise software, computer storage, test equipment, consumer electronics and alternative fuel and energy products. He published his first business book, Scrum Marketing, in 2014.